Ditch guesswork.
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The ultimate strategic playbook for crafting hard to ignore consumer apps. Create momentum. Shape behaviour. Make your app stick.

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What you'll unlock:

Actionable product-market fit design tactics

Guides to think strategically about UX

Link product decisions to business impact

Unlimited source of product growth strategies

“Incredible work truly, I got super inspired reading it”

Pontus Wellgraf

Co-founder & Head of Design

Your unfair advantage

The best consumer apps have mastered these plays

They don’t just mechanically function, the top apps make user feel something.

You’ve likely used Duolingo and felt productive, swiped Tiktok and felt glued to the screen or meditated with Headspace and felt calm.

Top tier consumer apps guide emotions, shape habits, and build momentum by design.

You don’t need more features. You need to integrate them through thoughtful strategues that make users feel something.

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Gain a holistic perspective

Tie disconnected features into a cohesive product experiences

Epiphany voice app reached #1 on ProductHunt.

I used these strategies to turn a scrappy, proof of concept MVP, into a laser focused experience that connected seamless voice capture with third party integrations.

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“This is by far the best voice capture experience there is out there.”

Troy Gasnier

Founder of Epiphany

Features without bloat

Ship features that stick by running them through the playbook lens

You’ll see how your ideas fit into the full experience, what moments must come before it, and what friction features might create.

Shift from asking can we build it, to asking how does it flow, feel, and fuel the entire experience.

That’s how you integrate without bloat.

The playbook is your:

Strategic lens for better product decisions

Diagnostic tool to make features land

Framework for building sticky experiences

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Make it yours

Reveal your apps value, using the correct product strategies adapted for you

Optimise core areas

Solve high-leverage product challenges with targeted strategies. You’ll get a curated stack of plays, ready to be shaped around your app.

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Personalise & refine with data

Use diagnostic question cards to understand the meaning behind your data. Each product strategy adapts to your context and recommends the exact plays that move the metric.

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Never lose momentum

Every play ends with supporting pairings. Actioning plays that link together helps you build a holistic product experience that guides user behaviour into revealing your app's offering.

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Over 100+ pages of product gold

Not another boring, theoretical ebook

Strictly a no BS, highly actionable modular interlinked card system that makes hard to ignore consumer apps.

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Build experiences that hit the spot every time

Improve your app with product-led strategies

Turn dead UX flows into engaging systems

Audit your product like a top-tier strategist

Apply proven plays inspired top tier apps

Improve conversion, fix leaking buckets

"It's a must have resource for anyone in the product space looking to level up."

Pontus Wellgraf

Co-founder & Head of Design

The ultimate guide

The most powerful Product Design Playbook ever made

This playbook includes everything you need to strategise, design and launch consumer apps that resonate with your users

Includes core product strategies from initial onboarding of users all the way to monetisation.

This is the resource I wish I had when I first started designing viral consumer apps.

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p.s

Hopefully your competitors don't see this before you

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